It started as a logo for Armchair Media, extended into a typeface named Armchair Modern and now it's shooting through orbit for The Hitchhiker's Guide to the Galaxy movie.
Is great design nature or nurture in the Netherlands? At best Dutch design is breathtaking - at worst interesting, but always original and authentic. Type designer Gerard Unger has a website with an inspiring typeface portfolio, spanning back to 1972 with Markeur.